Discussions and Networking to Empower Your Business
Merkle will host several sessions during this year's NRF conference in New York at our base in Hudson Yards. Join us for two full days of discussions and meet and network with our team of experts on January 15 and January 16.
See the session schedule below for more details, and then complete the form at the bottom of the page to register. All times listed in ET.
| Time | Session Details | Speakers |
|---|---|---|
| 10:30am-11:15am | 2023 is finally over, what bright spots lie ahead in 2024 for retailers and brands? Find out in our Navigating the Horizon for Retail session. |
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| 11:30am - 1:00pm | Networking Lunch | |
| 1:15pm - 2:00pm | Retail Media is More than Media: As retail media matures, RMNs and Brands are realizing that co-branded experiences beyond display and video ads deliver incremental yield. In this session, dentsu will debut new research on consumer preferences for innovative retail media experiences. Dentsu will also share some recent examples that push the boundaries of what Retail Media can be. |
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| 2:30pm - 3:15pm | From Campaigns to Conversations: The retail messaging revolution is on. Technology is transforming retail messaging from simple transactional communications to robust omnichannel experiences, enabling retailers to identify, connect, and collaborate with consumers in ways that were once unimaginable. Over the next five years, retail brands will harness these advances to stop communicating with consumers and start conversing with them. These conversations will happen all the time, everywhere – and be personal, contextual, and helpful - powered by technology, innovation, and data. During this session we will talk about the technologies that are transforming retail and how brands can leverage them to connect with consumers. |
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| Time | Session Details | Speakers |
|---|---|---|
| 10:30am - 11:15am | Commerce Today & Tomorrow: What happens in a world where the buy button is on every screen, can be triggered by voice on most devices and is integrated into all entertainment? This session will explore what it looks like when we’re all just one click away from a purchase. The presenter will dive into: What commerce will look like over the next five years; How evolving consumer expectations will drive purchase behavior; and How channels and experiences are converging. |
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| 11:30am - 1:00pm | Networking Lunch | |
| 1:15pm - 2:00pm | The Changing Retail Calendar: From earlier and longer shopping seasons to always on promotions, the retail calendar has changed dramatically. How can you own unique events and promotions instead of competing in an already loud marketplace? |
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| 3:00pm - 3:45pm | Understanding the Digital Shelf: Diving into the competitive landscape to understand your rivals’ pricing, promotion and inventory strategies. |
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